Week 8 – International Strategies – Chapter eight ?

National boundaries, cultural differences, and geographical distances all pose barriers to entry into many markets. Significant opportunities draw businesses into the international arena. A business that plans to operate globally must formulate a successful strategy to take advantage of these global opportunities. Demonstrate an understanding of these concepts as they apply to your assigned business.

1. Identify your company.

2. Provide examples of your company’s international strategy and mode of entry.

3. Explain the influences that lead them to use these strategies.

4. Describe their strategic competitive outcomes.

5. Evaluate the effectiveness of their approach. What did they do well, what could they have done differently?

Your job is to answer this question in 500 words at a minimum and then ask an “open ended” question using the “Ask a New Question” button, based on the chapter that can be answered by your peers using the textbook !!!!!! In addition to answering the question shown above, you must respond to one of your fellow classmates questions.

RELEVANT VOCABULARY

As these definitions are available here, do NOT define them in your posts.

international strategy – “a strategy through which the firm sells its goods or services outside its domestic market” (Hitt et al., 2020, p. 241). Types of international strategies include, international business-level strategy, multi-domestic strategy, global strategy, and transnational strategy.

mode of entry – how a business expands into a new market. Modes of entry include exporting, licensing, strategic alliances, acquisitions, and new wholly owned subsidiaries. MY COMPANY IS CINEMARK HOLDINGS INC.