Walden University Use of Social Media by National Alliance on Mental Illness Discussion


Discussion: Use of Social Media by Nonprofit Organizations

Increasingly, development professionals are using the Internet and social media to cultivate, educate, and solicit individual donors. Most donors do not begin giving to an organization by making a large gift. All organizations should have a base of donors who make small gifts ($1–$499, final amount determined by the organization) that often increase over time. The approach you use to cultivate, educate, and solicit donors who make small-to-medium-size gifts is different than the approach you use for major donors.

The Internet provides several opportunities to connect with potential and current donors. Social media may be especially appreciated by members of Generation X and the Millennial Generation.

Research and find an example of a nonprofit organization that solicits donations through its website or via social media.

The discussion must be at least 1 page and include:

The name of the organization and the link to its website. 

Describe the different forms of social media used by the selected organization. If the site used Facebook or Twitter, did it demonstrate best practices in its use? Explain. 

Finally, explain the type of e-fundraising the organization was doing.

  • Assignment: Solicitation Strategies for Small and Medium Donors

It is critical to be proactive in creating specific solicitation strategies for new and/or existing “small–medium” donors. These individual donors (usually $1–$499 annual gifts) are an important base of support. Over time they may become major donors. Given meaningful cultivation and education strategies, they may also increase the size of their donations over time. They often learn of your organization and its work through special events, mail appeals, visits to a website, or simply through a board member or volunteer. The key is to encourage a one-time donor to become an ongoing, thoughtful donor!

  • In a 3- to 4-page paper (not including the title page or references), describe strategies for soliciting donors who make small-to-medium donations.

Briefly describe the      nonprofit organization you are using for your Final Project. (NAMI)

  • Describe at least two      solicitation strategies you might use to engage donors who make      small-to-medium donations, and explain why you chose each.

Explain how the solicitation      strategies you chose might help build and maintain the organization’s      donor base and entice donors to upgrade their gifts. Be specific.

Finally, explain how the      internet and social media can be used for your fundraising efforts.

Use proper APA formatting and include the following:

An introduction that states      the purpose of the paper

Level 1 headings to define      each part of the paper

A conclusion to synthesize      the entire paper

  • A minimum of three scholarly sources      to support your paper
  • In-text citations as      appropriate
  • A reference list
  • Be sure to support your Assignment with specific references to the resources and other current literature in the Walden Library.


Sargeant, A., & Jay, E. (2014). Fundraising management: Analysis, planning and practice (3rd ed.). New York, NY: Routledge.

  • Chapter      11, “Community Fundraising” (pp. 234–250)
  • Hart, T., Greenfield, J.M., & MacLaughlin, s. (2010). Internet for Nonprofits Management: Strategies, Tools and Trade Secrets. Hoboken, NJ, USA: John Wiley & Sons.
  • Mosawi, A., & Yuen, A. (2010). No borders. In T. Hart, J.M. Greenfield, S. MacLaughlin, & P. Geier (Eds.) Internet for Nonprofits Management: Strategies, Tools and Trade Secrets (ebrary version, pp269-287). Hoboken, NJ: Wiley.
  • Williams, K.A. (2013). Leading the fundraising charge: The role of the nonprofit executive [ebrary version]. AFP/Wiley fund development series. Somerset, NJ: Wiley.
  • Yandow, H. (2014). Fundraising: Building your individual donor base. Stanford Social Innovation Review. Retrieved from https://www.ssireview.org/blog/entry/building_your_individual_donor_base
  • Garecht, J. (2013). Case study: How one non-profit moved from grants to individual giving. Retrieved from https://www.thefundraising authority.com/individual-fundraising/casestudy-from-grants-to-individual-giving/
  • https://www.nami.org/Home

Walden University Use of Social Media by National Alliance on Mental Illness Discussion

Tips in writing a perfect essay

Writing a perfect essay requires careful planning, research, and attention to detail. Here are some tips to help you craft a great essay:

Walden University Use of Social Media by National Alliance on Mental Illness Discussion


  1. Start with a clear thesis statement that states your main argument.
  2. Use evidence and examples to support your thesis statement.
  3. Create an outline to organize your thoughts and ensure a logical flow of ideas.
  4. Use clear and concise language, avoiding unnecessary jargon or complex sentence structures.
  5. Edit and proofread your essay carefully for grammar, spelling, and punctuation errors.
  6. Take breaks and come back to your essay with fresh eyes to ensure you haven’t overlooked anything.

By following these tips, you can write a well-structured, well-researched, and compelling essay.

Walden University Use of Social Media by National Alliance on Mental Illness Discussion