WU Zappos A Subsidiary of Amazon Case Study

Description

Case Study Questions

The responses to these questions must be from the perspective of the CEO of the company.

Part A

1.Draw and describe the customer benefit package that Zappos provides. Goods? Services? Digital content? Who manufacturers the physical goods? Who is responsible for the quality and delivery of the physical goods?

2.Identify and describe the primary, support, and general management processes needed to execute a customer order at Zappos.

3.Describe how any three of the OM activities in the box “What Do Operations Managers Do?” (refer to attached document for information on this) impact the management of both the goods that Zappos sells and the services that it provides.

4.Explain how this case illustrates each of the seven major differences between goods-producing and service-providing businesses.

Part B

The questions for this part are contained in the document titled guidelines on the format of the term paper.

WU Zappos A Subsidiary of Amazon Case Study

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WU Zappos A Subsidiary of Amazon Case Study

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WU Zappos A Subsidiary of Amazon Case Study

  

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